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Hi there! I'm so eager to find out what color will define 2026. Tell me everything!

Get ready, because every year since 1999, Pantone chooses a defining hue. This selection seeks to represent the spirit of the times—shaping everything from our emotions and our wardrobe selections to interior styling. Last year's color was the darker neutral "a creamy brown," following the subtly inviting "Peach Fuzz."

The new selection, however, is somewhat unexpected. It is "an airy shade," which Pantone calls a "ethereal and neutral white."

Laurie Pressman, VP of the Pantone Color Institute, commented that it is "a key structural color … enabling all colors to be highlighted."

Well, Cloud Dancer sounds… wait, white? Is this a prank? Is white even a proper color?

Can you even define the shade of milk? A blank page? Even though many view white as a color, every hue is essentially a perception of light wavelengths. It's present in a child's crayon box, so I'd argue the answer is yes.

The question of whether Pantone is pulling our leg is trickier to figure out. According to their release, Cloud Dancer combines easily with other colors, isn't overstimulating, declares simplicity, and radiates subtle elegance.

Feedback online, however, has proven more critical. A number of observers have accused Pantone of being completely "out of touch." Style expert Mandy Lee labeled it "a let-down." Others have likened it to subtle advocacy of controversial ideas seen in other media.

Okay, it's to be hoped they're happily ignorant that the timing is awkward to be pointedly celebrating the color white... Therefore, how can a regular person rarely near a fashion show apply this information in everyday routine? I recently coated my ceiling with white, does that qualify?

Yes, that certainly counts. This applies equally to your earbuds, bathtub, or favorite mug.

It's funny you mention fashion shows, because many collections this year have been exceptionally bright, featuring plant-based materials on the catwalk.

White ensembles made appearances, like always, in high-fashion looks—from simple silk T-shirts to collared dresses. Celebrities and public figures have also been spotted in monochromatic white attire at prestigious shows.

The good news is: you likely already possess items in this "discreet" color of the year. In the words of Pressman, Cloud Dancer "represents a more sustainable choice for the eco-conscious," which might translate to avoiding the need to purchase fresh products at all.

SO, a design directive for the truly minimalist. A fresh start, in a manner of speaking. A haven of calming neutrality within the noise. I'm convinced, I'm on board. Do you intend a monochrome palette for your wardrobe?

Absolutely not. Do you know how hard it is to clean tomato sauce stains from a white fabric? I'm not seeking more laundry disasters in 2026.

I do have a pair of formerly pristine comfort shoes, and such staples are always in vogue.